Chrysler has managed an impressive turnaround since the dark days of 2009. After carpet-bombing the market with a spate of new or refreshed models, the automaker saw its retail sales jump a whopping 43 percent in 2011, helping it report a modest $183 million profit in the process. Chrysler even managed to pay out profit-sharing checks for the first time since 2005. According to Richard Cox, director of the Dodge brand, that trend hasn't slacked up in 2012. Year-to-date sales are up in the neighborhood of 40 percent.But those gains were made largely by fluffing the pillows on old platforms. New engines, new interiors and reworked sheetmetal aside, we've yet to see what "the new Chrysler" can pull off with a completely fresh model. At least, that was the case.
Behold the 2013 Dodge Dart: the first serious small-car effort from the automaker since the Neon rolled off into the sunset in 2005. As the first completely new machine from Chrysler since the automaker's bankruptcy and subsequent takeover by Fiat, there's plenty riding on the new compact.
While technically based on the Alfa Romeo Giulietta, American engineers have drawn and quartered the chassis while also reworking the suspension to suit domestic tastes. With eye-catching styling, an à la carte option system and a range of fuel-efficient and powerful engines, the 2013 Dart isn't just a step forward for Dodge, it might just be a step forward for the compact class.
